What is CROWN

Source:https://x.com/photofinishgame

CROWN is the core Token of the Photo Finish™ LIVE virtual horse racing ecosystem developed by Third Time Entertainment. Led by Ian Cummings, the former creative director of ‘EA Sports Madden NFL,’ the ecosystem combines blockchain technology with real horse racing elements to bring a brand-new digital racing experience to 6 million horse racing enthusiasts worldwide. CROWN is not only used for ownership of virtual race tracks, but also for in-game reward distribution, horse racing management, and event organization.

Photo Finish™ LIVE, a Web3 virtual horse racing game, has become the official gaming partner of the Kentucky Derby and continues to provide NBC Sports with 3D virtual simulation technology, driving the development of digital horse racing. Players have won over $40 million in real-world rewards in Photo Finish™ LIVE, demonstrating the monetization potential of the ecosystem.

Photo Finish™ LIVE horse racing experience

Photo Finish™ LIVE provides a fully immersive horse racing experience where players can:

• Breed horses: Use the world’s most advanced simulated genetic algorithm for breeding, cultivate unique virtual racehorses;
• Participate in horse racing: compete in races with real horse owners or other players to win rewards;
• Trading Racehorses: Buy and sell rare racehorse NFTs on the secondary market to create a sustainable economic system;
• Owning Racetracks: Purchase or operate virtual racetracks using CROWN tokens and profit from the entry fees of the races.
  

Source:https://photofinish.live/home?signup=true

In Photo Finish™ LIVE, each 28 days (equivalent to one year in the game) is a season. The setting of the season cycle ensures the dynamic adjustment of the competitive environment in the game and ensures the stability of long-term players’ income.

CROWN’s economic model

The CROWN Token is the primary governance and utility token of Photo Finish™ LIVE, launched on Solana, with a total supply fixed at 250 million. As of the time of writing (February 6, 2025), the market value is 24.94 million USD. CROWN’s economic model covers token distribution, circulation, and incentive mechanisms.

Source:https://cdn.photofinish.live/production/docs/CrownWhitepaper.pdf

1. Token Distribution

The total supply of CROWN is fixed at 250 million, with specific allocations as follows:

• 50% (125 million tokens) - Staking rewards: Used to reward users holding Photo Finish™ PFP NFTs, which can earn CROWN through staking;
• 28% (70 million tokens) - Team and investors: Given to the Third Time Entertainment team and early investors, with a one-year lock-up period;
• 22% (55 million tokens) - Ecosystem incentives: used to incentivize early economic activities within the game, such as rewarding players for horse racing activities.

2. Release Mechanism

The release of CROWN Token strictly follows the season mechanism of Photo Finish™ LIVE, releasing once every 28 days:

• Staking rewards: 4.8 million CROWN released each season;
• Team and investors: 5.3 million CROWN will be released linearly every season until April 2025 when it is fully unlocked;
• Ecological incentives: 4.23 million CROWN tokens will be released each season, lasting for one year.

3. Token Usage

CROWN is not only the core governance tool of Photo Finish™ LIVE, but also provides a variety of practical applications:

• Virtual racetrack ownership: Players holding CROWN can collectively own the virtual racetrack of Photo Finish™ LIVE and share the race entry fees in proportion.
• In-game rewards: CROWN can be used to reward top players, event winners, and contributors to the gaming ecosystem;
• Trading and Circulation: CROWN operates as a SPL Token on the Solana blockchain and can be traded on multiple trading platforms.

It is worth noting that another in-game currency DERBY (80 DERBY = $1) is only used as a competition reward in the game and does not have the attributes of a cryptocurrency.

CROWN’s partners and future plans

CROWN’s recent strategic partnerships and global expansion plans have solidified its position in the Web3 horse racing and gambling markets.

1. CROWN x Gate.io

In January 2025, CROWN officially launched on the globally renowned exchange Gate.io, providing liquidity support for global users, trade instantly:https://www.gate.io/trade/CRWN_USDTAs one of the top ten exchanges, Gate.io has provided CROWN with good market exposure and trading convenience, paving the way for global adoption.

Source:https://www.gate.io/trade/CRWN_USDT

2.CROWN x BlockBet.gg

CROWN recently announced a partnership with BlockBet.gg, the Web3 sports betting and online casino platform, to become the official Simulcast partner of Photo Finish™ LIVE. Through this collaboration:

• CROWN will become the gambling token on the BlockBet.gg platform, and users can use CROWN for sports betting, casino games, and virtual horse race betting;
• BlockBet.gg will broadcast Photo Finish™ LIVE virtual horse racing events 24/7 throughout the year, expanding the use of CROWN.

3. Photo Finish™ Simulcast application

The CROWN team plans to launch the Photo Finish™ Simulcast OTB (Off-Track Betting) app, which has been approved for ROKU and smart TVs and is expected to reach nearly 100 million users in the future. The launch of this app will further drive CROWN’s influence in the global digital horse racing betting market.

Prospects for Future Development

The development goal of the CROWN ecosystem is not limited to virtual horse racing, but will also explore more possibilities in Web3 gambling, NFT, and decentralized sports competition fields. Here are the main development directions of CROWN in the future:

• Stable racecourse operation: providing more personalized customization features for the tracks, such as naming rights, appearance design, etc.;
• Introducing more gambling scenarios: cooperating with more Web3 sports betting companies to expand the application scenarios of CROWN to sports events such as football and basketball;
• VIP rewards and incentive system: Introducing a premium member reward mechanism to provide exclusive benefits for high-value players;
• Data Analysis and AI Optimization: Provide detailed horse racing analysis reports, combined with AI-optimized racing strategies, to enhance user experience.

Summary

CROWN (CRWN) as the core Token of Photo Finish™ LIVE is changing the virtual horse racing and Web3 gambling industry in unprecedented ways:

• Providing efficient, secure, and cost-effective trading experience through the Solana blockchain;
• Allowing players to hold virtual race tracks and profit from entry fees;
• By partnering with global platforms such as Gate.io and BlockBet.gg, we are promoting the global adoption of CROWN.
• Will continue to optimize game features in the future, expand the gambling market, and build a more complete Web3 horse racing ecosystem.

In 2025, CROWN will not only continue to play a core role in Photo Finish™ LIVE, but also become an important cornerstone of Web3 virtual sports betting. With its increasing global adoption, CROWN is expected to become a leader in the crypto gaming and horse racing industries, completely changing the operational models of traditional gambling and sports competition.