Preface

In the digital age, the development of Web2 and Web3 brings new possibilities to various brands, companies, and users. In the competitive environment of digital marketing, where user growth, engagement, and retention are always a challenge, Midle (MIDLE) as an innovative marketing platform, is redefining the way users interact and brands grow.

What is Midle?

Midle is the preferred marketing platform for brands aimed at enhancing user acquisition, engagement, and retention, providing measurable and sustainable marketing results with its innovative task-based earning business model and cutting-edge data processing capabilities. Users can complete tasks and participate in activities on Midle to receive excellent rewards, while brands use these opportunities to enhance user acquisition, retention, and engagement in unprecedented ways.

User growth dilemma

Current Market Issues

In today's market, companies face the following problems in user growth and data analysis:

• Fake accounts are prevalent: affecting the participation of real users in data
• Data Fragmentation: Lack of unified interpretation and value conversion
• Low user retention rate: lack of incentives to keep users engaged

Midle's solution

Through innovative technology and features, Midle platform redefines the interaction mode between enterprises and users by comprehensive data transformation and user incentives:

• API Data Integration: Transforming Data into Actionable Insights
• Proof of Work Task System: incentivizing real users to complete tasks in a transparent manner
• Anti-bot system: Ensure the authenticity and accuracy of data

Features Highlights

Midle provides B2B and B2C functional modules to meet the diverse needs of both enterprises and individual users:

1. B2B (Enterprise-side Function)

• Case dashboard and predictive analysis: helping enterprises accurately locate market opportunities.
• Midle AI support: intelligent user segmentation, improve conversion rate.
• SDK alignment: Convenient for brand embedding in own applications.

1. B2C (User-end Function)

• Ranking and Reward System: Users can accumulate points by completing tasks and participate in monthly rankings.
• Community Mode: Clan Function: Users can form or join clans to compete with friends and earn more rewards.

Market opportunities

Midle aims at the rapidly growing Web3 and mobile gaming market:

• Over 500 million cryptocurrency users with a total market value of 1.5 trillion US dollars.
• 47,800 mobile games, with a market size of up to $173 billion.

By combining these market demands, Midle provides tailored interactive experiences for NFT enthusiasts, DeFi users, SocialFi participants, etc. Practicality of Midle Token: points can be converted into platform tokens for specific benefits or participation in activities.

Token Information

According to the data from BscScan as of the deadline (2025/1/24):

• Token Name: MIDLE
• Total supply: 1,000,000,000
• Token address: 0x7e0d753d44d5A7492d31ffc020c9B0d07c6D05D7
• Token holders: 1,305

Incentive Mechanism

As the utility token of the platform, Midle Token has the following core mechanisms:

• Repurchase Mechanism: 30% of the platform's revenue will be used to repurchase tokens, stabilizing the value of the tokens.
• Burning Mechanism: Every newly registered user will burn 100 tokens.
• Staking rewards: Both B2B and B2C users can earn more profits through staking.

Gate.io spot trading has launched MIDLE, trade now:https://www.gate.io/trade/MIDLE_USDT

Roadmap

Midle plans to achieve the following milestones by 2025:

• 1 million+ registered users
• 750+ customers
• The platform's comprehensive functions are fully launched, including AI modules, DNS modules, and Midle API.

From early seed investments to the public beta of the application, Midle is rapidly becoming an undeniable force in the Web2 and Web3 domains.

Summary

As an innovative marketing platform, Midle is a catalyst for user growth and engagement in both Web2 and Web3. Through its unique earning model and data processing technology, Midle is redefining user interaction and brand growth. In the face of issues such as widespread fake accounts, fragmented data, and low user retention in the current market, Midle provides comprehensive solutions, including API data integration, Proof of Work task system, and anti-bot system, ensuring data authenticity and user engagement. Its B2B and B2C modules not only meet the needs of businesses for precise market analysis and user growth, but also provide individuals with a simple, efficient, and rewarding digital ecosystem.