The HAWK token was originally intended to provide financial support for pet charities, but its skyrocketing and plummeting after listing revealed the common scam patterns in the cryptocurrency market. Hailey Welch's token saw its market value soar to $490 million in just three hours, only to plunge by 91% shortly after, resulting in significant losses for many investors. The underlying issues of token concentration distribution, early 'sniping' profits, and the significant risks of celebrity tokens have made this event another typical case in the cryptocurrency field.