Booking Holdings jumps as stock-split and shareholder-return headlines keep buyers engaged

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Booking Holdings Inc. (BKNG) shares rose 6.9% following the announcement of a 25-for-1 forward stock split and an increased quarterly dividend of $10.50 per share. These actions, coupled with bullish analyst ratings and strong 2026 growth targets, are attracting investor demand despite no change in underlying fundamentals. The stock split is set for April 2, 2026, and the dividend is payable March 31, 2026.

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