1. Moonshot Crypto Project Background

Moonshot Crypto is a decentralized trading platform incubated by Alliance DAO, focusing on meme coin trading in the Solana ecosystem. Its core goal is to lower the barrier to cryptocurrency trading, support fiat deposits such as Apple Pay and credit cards, and simplify wallet management processes.

Moonshot Crypto officially launched in mid-July 2024, with its App Store version released on July 18, 2024. This timing marks the platform’s official entry into the cryptocurrency trading market through fiat deposits and a minimalist operation process, becoming a popular choice for MEME coin investors.

Source:App Store software page

Key data (as of 2025/02/18):

• On-chain foundation: Solana
• Peak trading volume per day: $4 billion (during the TRUMP launch on 2025/01/18)
• User growth: 204,000 new users (2025/01)

Source:Moonshot official website

2. Market Performance of Moonshot Crypto

TRUMP Effect: Celebration and Ebb

During the TRUMP token launch on January 18, 2025, the Moonshot platform experienced intense volatility:

• Trading concentration: The TRUMP token contributed to the peak trading volume of $400 million in a single day on the platform (97% of the total daily trading volume), setting a record for daily trading volume on the Solana ecosystem DEX.
• User growth structure: Of the 204,000 new users, 83% completed their first deposit through Apple Pay/PayPal, with an average deposit amount of $420 per transaction.
• Price Volatility Model: The TRUMP token surged over 15,000% within 12 hours, with a market value exceeding $32 billion at one point, but fell to $33 within 24 hours due to concentration issues (the top 5 addresses controlling 90% of the supply).

Long tail effect verification

Despite the decline in popularity, the TRUMP token still maintains an above-average level of activity (2025/01/25-31):

• Average daily trading volume: increased from 5.6M to 50M (8.9 times growth)
• Average daily unique traders: increased from 4,125 to 33,000 (8.0 times growth)
• Robot trading proportion: from 28% to 51% (+82%)

Source:Daily Moonshot trading volume of $TRUMP token

User retention characteristics

• Short-term retention: TRUMP user 7-day retention rate is 44%, higher than the platform average of 31%
• Long-term retention: As of 2025/02/18, TRUMP user 30-day retention rate is 19%, significantly higher than other Meme tokens (8%)
• Behavior pattern: 43% of users adopt the ‘double up’ strategy, with an average holding period of 6.3 days \

Key conclusion: TRUMP has verified the explosive power of combining political hotspots and Meme tokens, but the platform needs to address the issues of token quality screening and excessively high token concentration in order to convert short-term traffic into long-term ecological value.

Source:Messari Research Director Nick Garcia posted

3. Moonshot Crypto platform token trading features

3.1 Token Trading Concentration Analysis

Top tokens dominate trading volume

• TRUMP Coin: After launching in January 2025, its trading volume accounted for 65% of the platform’s total trading volume, with a peak daily trading volume of $4 billion.
• PNUT: After being listed in December 2024, it surged by 4797.96%, becoming the token with the highest historical increase on the platform.
• MLG: After online, the increase was 2555.56%, but the current price has dropped 78% from its peak.

Depletion of liquidity for long-tail tokens

• Liquidation rate: Among 116 tokens, 58.6% have fallen by more than 90% from their historical highs.
• Trading volume distribution: About 40% of tokens have a daily trading volume below $100,000, with some tokens having no trading records for 30 consecutive days.

3.2 User Behavior and Trading Strategies

Short-term speculation dominates the market

• Listing effect: The average increase within 5 minutes after the token is listed is 14.7%, but the average increase within 24 hours falls to -3.2%.
• Robot Trading: Monitoring shows that about 23% of the trading volume is driven by automated scripts, concentrated within 1 minute after the announcement is released.

Small capital retail investor strategy

• Low market value screening: Users tend to purchase tokens with a market value of less than 5 million, with a single investment of $50-$100, adopting a strategy of “doubling the cost, holding profits for the long term”.
• Fee impact: The platform charges a 2.5% fee per transaction, resulting in high-frequency trading costs that are 5 times higher than the industry average.

Source:Dune Analytics

3.3 Moonshot platform fee income

Key Data (2024/11-2025/02)
Total transaction fee income: $28.9 million
Maximum daily fee: $10.2 million (2025/01/18)
Minimum daily fee: $1.2 million (2025/02/12)
Median fee revenue: $18.5k/day

Source:Moonshot Fees Daily

3.4 Moonshot independent trader count

Key Data (2024/11–2025/02)
Total independent traders: 194,000
Number of highest daily traders: 38,900 (2025/01/18)
Minimum number of traders in a single day: 420 people (2025/02/15)
Median number of traders: 1,730 people/day

Source:Moonshot Distinct Traders Daily

4. Moonshot Crypto Regulatory and Competitive Pressures

With the SEC in the United States strengthening its scrutiny of politically affiliated tokens, TRUMP-type projects face compliance risks. Meanwhile, competitors such as Pump.fun are replicating the Moonshot model and competing for market share with lower fees (1.5%).

Source:Moonshot Official TwitterX

Summary

The rise of Moonshot Crypto demonstrates the huge potential of the MEME economy, especially during the launch of the TRUMP token, when the platform’s trading volume and user growth reached historic highs. However, the sustainability of this successful model still faces challenges. The platform overly relies on hot events to drive traffic, leading to an imbalanced revenue structure, requiring the continuous launch of ‘explosive’ tokens to maintain operations. In addition, regulatory pressure and competitors’ low fee strategies also increase operational difficulties.

Looking ahead, Moonshot needs to establish a more balanced token ecosystem, increase user retention, and optimize trading fee structure to enhance risk resistance. By introducing a stricter token review mechanism, reducing the proportion of bot trading, and improving the value capture capability of the platform’s native token, Moonshot can maintain competitiveness in the next market cycle and achieve long-term value accumulation of the MEME trading platform.