Recently, there’s a pretty interesting project on the BSC chain—the market cap soared from $1.25 million all the way to $7.5 million. Its narrative is clever: it’s riding the hype around the female leader of a major exchange.

It all started at an event in Dubai, where she half-jokingly said, “CZ represents the past, I am the future.” As soon as she said that, the internet exploded, with memes like “First Lady of Crypto” and “The era of 4 ends, the era of 1 begins” popping up everywhere. The project team was quick to react and turned that wave of attention into a token.

There’s also MINER on the Sol chain, which jumped from $140,000 to $3.8 million. It’s taking a different approach—you’ve probably seen those viral “gold mining memes” online, the visually striking miner series. MINER directly tokenized this cultural symbol, which is a classic meme play.

These two cases really highlight how the current market works: wherever the hype is, that’s where the money flows. But at the end of the day, no matter how good the narrative sounds, you still have to weigh the fundamentals yourself.