Franklin, this turtle-themed meme coin, is about to reach a market cap of 5M, and even Trump’s son has tweeted about the project. Honestly, seeing this really makes one reflect—sometimes the crypto world feels like a carefully scripted play. A single comment from a celebrity can send market caps soaring, and this phenomenon has become all too common in the crypto market. That being said, Franklin’s rise to its current level isn’t just due to celebrity effect; community hype and meme culture have also played a huge role. But as ordinary investors, when faced with this kind of sudden surge in attention, it’s important to stay rational—after all, everyone knows how volatile meme coins can be.