There's a certain logic to pulling back globally while doubling down regionally—conserve resources, maximize home-field advantage. If you're pushing an America-centric playbook, pivoting to an Americas-focused strategy makes sense on paper. But here's the thing: the execution? That's where the wheels seem to come off. The approach being taken doesn't quite match the narrative being sold. Strategy is one thing; how you actually roll it out is another beast entirely.