SANDchain 2025 Comprehensive Review: The Creator Nation Officially Launched, Identification-Driven Creator Blockchain Accelerates Formation

The Sandbox released the SANDchain 2025 review: 2025 is widely regarded as the year of structural change in the creator economy, and SANDchain has made a key leap from concept to system implementation in this context. Centered around the core vision of “creators, fans, and builders sharing ownership, identification, and rewards by default,” SANDchain has gradually built a blockchain ecosystem based on identification and centered on creators over the past year.

At the product level, the roadmap of SANDchain has always advanced around three core principles: identification first, creator native, and programmability. Unlike the traditional on-chain system centered around wallet addresses, SANDchain moves the registration logic forward to names, reputation, and engagement, making identification itself the infrastructure. This design runs through the testnet, task system, identification, and creator tools, reinforcing the value of real participation and long-term contributions.

On October 1, 2025, SANDchain officially launched the “Creator Nation” at Token2049 in Singapore. Since the launch, over 1,000 creators have expressed their intention to settle in, and more than 35 ecological partners have joined, covering infrastructure, cultural content, and creator tools. At the same time, more than 190,000 “Creator Declarations” have been signed on-chain, clearly releasing a collective signal that “creators should have their own value.”

The testnet was launched 14 days after going live on the chain, quickly forming active participation. Data shows that the testnet transaction volume has exceeded 2 million, with users distributed across Asia, Europe, and North America. Through Game Week, AI Week, Infrastructure Week, Diversification Week, and UGC activities, SANDchain has validated the identification-oriented guidance mechanism and the on-chain rewards model linked to real behaviors.

At the identification level, SANDchain and Freename launched the .sand domain name as a unified entry point for creators' identities. The .sand domain not only carries names and reputations but also unlocks SANDpoint multipliers, creator tools, advanced tasks, and potential priority for future creator token issuance, further strengthening the binding between identity and rights.

At the same time, the SANDchain Builder platform is officially open, supporting creators and developers to quickly build NFTs, check-in systems, and task-based distribution mechanisms, lowering the construction threshold for the on-chain creator economy. Offline, the Asian Creator Exchange series has launched in Hong Kong, promoting the connection between on-chain identification and real-world creative communities.

Looking ahead to 2026, SANDchain will continue to expand creator tools and loyalty mechanisms, driving participation towards ownership, and building scalable infrastructure for the creator economy. The realm of creators is no longer just a concept, but an operating system.

On September 30, 2025, the SANDChain Foundation announced the launch of SANDchain, developed on the ZKsync Blockchain, aiming to provide transparent and programmable infrastructure for the creator economy.

SANDchain introduces three types of value units: SANDpoints (network reputation and loyalty), Creator Points (support and distribution rights for creators), and Creator Tokens (tradable assets linked to creators). The official introduction states that SAND will serve as the native Gas token of the network, with application scenarios expanding from within The Sandbox to a cross-platform creator ecosystem.