100 Top Cognitive (Psychology) Insights:

Anchoring Effect: People tend to rely too heavily on the first piece of information they receive when making judgments.
Self-Fulfilling Prophecy: What you believe can influence events to unfold in the direction you expect.
Rebound Effect: The more you deliberately suppress a thought or behavior, the more likely it is to resurface strongly.
Endowment Effect: People assign higher value to things they already own.
Placebo Effect: Psychological expectations can lead to real physiological or psychological changes.
Loss Aversion: When faced with equal gains and losses, people find losses more painful to endure.
Availability Bias: People tend to judge the likelihood of events based on how easily examples come to mind.
Hindsight Bias: When recalling their own judgments, people tend to believe their decisions were more accurate than they actually were.
Projection Effect: People tend to project their own traits, emotions, or motives onto others.
Recency Effect: Events that are closer in time are more easily remembered and have a greater influence on judgment.
Framing Effect: The way a question or issue is presented can lead to different decisions.
Halo Effect: A positive impression of one aspect of a person or thing tends to influence opinions about other aspects.
Stereotyping: Holding fixed, oversimplified, and often biased views about a particular group.
Dunning-Kruger Effect: Less competent individuals tend to overestimate their abilities; highly competent individuals may underestimate themselves.
Zeigarnik Effect: People remember unfinished tasks more vividly than completed ones.
Peak-End Rule: People judge an experience largely based on its peak moment and its ending.
Consistency Principle: Once committed, people tend to act in ways that are consistent with their commitments.
Cognitive Dissonance Theory: When beliefs and actions conflict, people tend to change their beliefs to reduce internal discomfort.

Psychology is the key to understanding the motives behind behavior and the map to unlocking your potential.