In-depth understanding of the latest developments in on-chain social protocols, including user activity and market performance of major platforms such as OpenSocial, Farcaster, DSCVR and Lens, and analysis of how these protocols promote the development of social networks through innovative business models and revenue sources decentralization, and explore how applications such as Zora Network, Friend.tech, and Pods.media leverage these protocols to provide unique experiences and revenue opportunities for their users.