金十数据9月12日讯，泡泡玛特旗下独立珠宝品牌popop的足金系列正式发售。这是品牌旗下首个足金系列产品。该产品为IPBabyMolly打造，产品包括黄金串珠、吊坠、金条和摆件等。据泡泡玛特相关负责人介绍，以IP为主的集团化始终是泡泡玛特的核心战略之一，popop全球首店于今年6月的落地是该战略中一次非常具有代表意义的尝试。足金系列上市则不断延伸着popop的产品边界，是泡泡玛特深度延展IP价值的具体体现。

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泡泡玛特旗下“痛金”开售 产品包括黄金串珠、吊坠、金条和摆件等

泡泡玛特旗下“痛金”开售产品包括黄金串珠、吊坠、金条和摆件等