BABYSHARK (Baby Shark Meme) is the official intellectual property and meme coin of “Baby Shark.” It is a cryptocurrency and meme project based on the globally popular children’s song “Baby Shark.” This token combines the familiar song and cultural phenomenon of “Baby Shark” with its strong brand effect and widespread recognition to create a cryptocurrency based on entertainment and social media culture.

1. Overview of Baby Shark Meme

1.1 Origin and Basic Introduction

1.1.1 Original Song Introduction

“Baby Shark” is a fun children’s song, originally created by the Pinkfong project team under the South Korean entertainment company SmartStudy. The song was officially released on November 1, 2015, and was included in the album “Pinkfong Animal Songs”. The inspiration for the song came from campfire songs in North America, and through innovative adaptation by the Pinkfong team, it incorporates unique musical styles and elements, creating a whole new charm.

Its lyrics are simple and rhythmic, revolving around the family of sharks, vividly depicting the interesting images of shark babies, shark mommies, shark daddies, shark grannies, and shark grandpas, as well as their story of hunting together, avoiding danger, and returning safely. The lyrics repeatedly feature ‘Baby shark, doo doo doo doo doo doo’, ‘Mommy shark, doo doo doo doo doo doo’, and so on. This repetitive expression method is not only easy for children to understand and remember, but also allows them to sing along easily in a lively rhythm.

From a melodic perspective, the melody of ‘Baby Shark’ is simple and lively, with a lively and lively rhythm and a combination of simple notes, cleverly creating a lively and cheerful atmosphere. In the beginning of the song, elements of Antonín Dvořák’s ‘New World Symphony’ are specially integrated to emphasize the tense atmosphere before the appearance of the shark family, forming a sharp contrast with the subsequent cheerful melody, enhancing the song’s fun and appeal.

Since its release, “Baby Shark” has quickly spread globally with its unique charm. On June 17, 2016, the animated MV of the song was launched on the YouTube platform, initially without attracting much attention. However, starting from August 2017, the #BabySharkChallenge that emerged on Indonesian social networks became an important turning point for the song’s spread. People began uploading videos of themselves dancing to the song, igniting a craze that quickly spread globally. As of now, the original children’s song video “Baby Shark Dance” has accumulated over 40 billion views on YouTube, making it one of the most-watched videos globally. Not only that, “Baby Shark” has also made it to the US Billboard Top 40, a tremendous achievement for a children’s song, fully showcasing its widespread influence and popularity worldwide.

1.1.2 Background of the creative team

The creative team behind ‘Baby Shark’ is from SmartStudy, a company based in South Korea. Founded in 2010, SmartStudy is a global startup company focused on children’s educational entertainment. The company was co-founded by three founders with backgrounds in the internet industry. They deeply understand the importance of high-quality entertainment content for children in the fast-paced internet era, as well as the integration of fun elements in early education. Based on this, they are determined to create a popular culture brand exclusively for children, dedicated to providing creative, educational, and fun content for children worldwide.

Pinkfong is the influential cartoon brand under SmartStudy, officially launched in 2015. The brand is represented by a magenta fox wearing a golden crown, inspired by the famous ‘The Little Prince’. The Pinkfong brand aims to create a colorful and fantastical entertainment world for children through diverse content formats such as nursery rhymes, animations, games, etc. At the same time, it subtly achieves educational purposes and assists in the comprehensive development of children.

When creating ‘Baby Shark’, SmartStudy assembled a professional and creative team, including professionals from various fields such as music, animation, and design. They carefully crafted every detail, from the composition of the melody and lyrics to the design of the animated characters and the drawing of the scenes, investing a great amount of effort and dedication. In terms of music composition, the team cleverly integrated various musical styles, preserving the lively and playful characteristics of children’s songs while incorporating elements of popular music rhythm, making the song more appealing and infectious. In terms of animation production, the team utilized advanced technology and rich imagination to create adorable and vivid shark family characters, as well as a colorful and fantastical underwater world, presenting a visual and auditory feast for children.

After years of hard work and development, the Pinkfong brand has achieved significant success. It has gained high attention on the YouTube platform, with a subscription base of as high as 66 million and video views exceeding 34.9 billion. The song “Baby Shark Dance” has astonishingly topped the YOUTUBE charts with its remarkable number of views. In the Chinese children’s market, Pinkfong is also very popular. In just 2 years, its total online views have reached 10 billion, thanks to its rich content of Chinese and English children’s songs, stories, and more. Currently, Pinkfong ranks first in the children’s digital content (education category) in 112 countries worldwide, making it one of the most popular children’s entertainment brands globally.

1.2 Core Elements and Features

1.2.1 Simple Melody and Lyrics

The melody of ‘Baby Shark’ is extremely simple yet extremely infectious. The whole song adopts a very basic combination of notes, with a fast rhythm and a strong sense of rhythm. It is characterized by simple repetition, making it easy for listeners to keep up with the rhythm. This simple melody construction method lowers the threshold for understanding and memorization, allowing both young children and people with limited knowledge of music to quickly become familiar with and hum along in a short period of time.

In terms of lyrics, the content revolves around the daily life of a shark family, such as hunting together, avoiding danger, and so on. It is simple, easy to understand, and full of childlike interest. The sentence structure of the lyrics is simple and uses a large amount of repetitive phrases, such as ‘Baby shark, doo doo doo doo doo doo’, ‘Mommy shark, doo doo doo doo doo doo’, etc., which continuously appear in the song. This repetitive lyric design not only helps deepen children’s memory of vocabulary and sentences, but also reinforces the sense of rhythm of the song through constant repetition, allowing children to involuntarily hum along in a cheerful atmosphere.

From a psychological perspective, simple melodies and repetitive lyrics can stimulate the brain’s auditory nerves, forming strong auditory memories. When these simple and repetitive melodies and lyrics continue to play in the ear, the brain automatically recognizes them as a familiar pattern and subconsciously memorizes and stores them. This type of memory is similar to a conditioned reflex. Once the beginning melody or lyrics are heard, the brain quickly evokes the memory of the entire song, thereby creating a “brainwashing” effect. Moreover, these simple and understandable melodies and lyrics can allow children to participate in music activities in a relaxed and pleasant atmosphere, satisfying their desire to explore and express themselves through music, thereby stimulating their interest in music.

1.2.2 Adorable Character Sculpting

“Baby Shark” is extremely successful in its character design. The shark family’s design is cute and unforgettable. The baby shark in the animation has a round body, big eyes that sparkle with innocent curiosity, and small fins and tail that are full of childlike fun in every move, making people can’t help but love it. The shark mother is depicted as gentle and kind, with soft lines and eyes that reveal a love for her baby. The image of the shark father is tall and strong, showing a reliable sense of security. The images of the shark grandmother and grandfather add a friendly element, making the entire shark family full of a warm family atmosphere.

These cute character designs have a strong appeal to the audience, especially children. In the process of cognitive development, children often naturally feel a liking and closeness to cute and adorable characters. The cute shark family characters can quickly attract children’s attention and stimulate their curiosity and desire to explore. When children see the cute sharks swimming, singing, and dancing happily on the screen, they will naturally be drawn into this magical underwater world and immersed in a joyful atmosphere.

Moreover, the adorable image can also evoke emotional resonance. When children watch the story of the shark family, they will identify themselves with the role of the baby shark and feel the warmth of the family and the power of kinship. This emotional resonance not only helps to enhance children’s love for the song, but also has a positive impact on their emotional development and values ​​in a subtle way. In the business field, the adorable image has also brought tremendous value to ‘Baby Shark’. Based on the image of the shark family, a large number of derivative products such as toys, stationery, and clothing have been developed, which are loved by consumers and further promote the spread and development of the ‘Baby Shark meme’.

2. The role of social media and KOLs in the dissemination process

2.1 Boosting Social Media Platforms

Social media platforms have played a crucial role in the dissemination of the ‘Baby Shark meme.’ Take Twitter for example, related hashtags such as #BabySharkChallenge, #BabyShark, etc., quickly gained popularity on the platform. Users spread ‘Baby Shark’ related content on Twitter through tweets, video shares, and participating in discussions, leading to widespread dissemination. The large number of tweets and discussions attracted more attention from users, creating a snowball effect and continuously expanding its reach.

On the YouTube platform, the views of related videos of ‘Baby Shark’ have shown explosive growth. Not only has the views of the original nursery rhyme video ‘Baby Shark Dance’ continued to climb, breaking astonishing numbers, but various derivative videos have also gained high attention. These derivative videos come in various forms. Some re-arrange the song with different musical styles to make it more unique. Some combine the song with interesting animations and movie clips to create novel visual effects. There are also user-created creative dance videos that showcase various dance styles and performance forms. These diverse video contents meet the interests and needs of different users, attracting a large number of viewers to watch, like, and share. As of now, the cumulative views of ‘Baby Shark Dance’ on YouTube have exceeded 14 billion, making it one of the most viewed videos globally. This data fully demonstrates the powerful influence of the YouTube platform in promoting the spread of ‘Baby Shark’.

2.2 KOL and Celebrity Participation

The participation of some well-known KOLs (Key Opinion Leaders) and female celebrities in the United States played a huge role in promoting the popularity of ‘Baby Shark’. Many KOLs with a large fan base have joined the #BabySharkChallenge, filming and posting videos of themselves dancing to the song. With their own influence and appeal, they have encouraged a large number of fans to participate. For example, some beauty bloggers not only showcase wonderful dances in their videos, but also cleverly incorporate ‘Baby Shark’ elements into their makeup designs, attracting many fans to imitate and learn.

The participation of some female celebrities has caused a sensation. Well-known female celebrities such as Cardi B shared videos of themselves participating in the ‘Baby Shark’ challenge on social media. Once these videos were released, they quickly sparked discussions on the internet. Fans liked, commented, and shared them, causing the popularity of ‘Baby Shark’ to soar instantly. The influence of these female celebrities is not limited to their fan base. It has also attracted the attention and coverage of the media, further expanding the reach and influence of ‘Baby Shark’. The participation of these KOLs and female celebrities has transformed ‘Baby Shark’ from being limited to the children’s domain to reaching a wider audience, making it a widely discussed topic for everyone and greatly promoting the global spread of the ‘Baby Shark meme’.

Three, Influence Assessment

3.1 Cultural Influence

3.1.1 Impact on Popular Culture

The unique style of ‘Baby Shark’ has successfully made it to the US Billboard Top 40, which is extremely rare in the field of children’s songs and signifies its high recognition in the pop music industry. However, this phenomenon has also sparked widespread controversy. Some fans believe that ‘Baby Shark’ has a simple melody and lacks musical depth. They think it is a challenge to traditional quality music for such a simple repetitive lyrics and catchy rhythm to make it to such an important authoritative chart. Twitter user John McAfee expressed doubts about this and even joked whether he had entered a parallel universe or taken the wrong medicine to see such a thing happen. Late-night talk show host Jimmy Kimmel bluntly stated that the person in charge of Billboard should go to jail for allowing this song to make the chart.

But it is undeniable that the success of ‘Baby Shark’ has sparked a lot of attention and discussion. This controversial topic further expands its influence in the field of popular culture, causing more people to pay attention to this song and the network culture phenomenon it represents. It breaks the inherent understanding of song types in traditional music charts, allowing people to re-examine the definition of popular music and audience preferences, and opens up possibilities for more innovative and unique style of music to enter the mainstream view.

3.1.2 Become a Cultural Phenomenon

Globally, “Baby Shark meme” has sparked a wide range of discussions and has become a high-profile cultural phenomenon. On social media platforms, the topic continues to grow in popularity, with countless users participating in discussions related to “Baby Shark”, sharing their love of the song, fun viewing experiences, and various creative adaptations.

There is a wide range of derivative creations revolving around ‘Baby Shark’. Many artists and creators have been inspired by ‘Baby Shark’ and have engaged in secondary creation. In terms of music, various adaptation versions have emerged, some combining it with rock elements to create a passionate rock version of ‘Baby Shark’, while others incorporate electronic music styles to create a techno and rhythmic electronic remix version. In the field of animation, new short films featuring the shark family as protagonists continue to emerge, telling various interesting stories and enriching the character images and story background of ‘Baby Shark’. In the gaming field, developers have also launched games related to ‘Baby Shark’, such as action games and music rhythm games with the theme of shark baby adventures, allowing players to experience the charm of ‘Baby Shark’ more deeply in the game. These diverse derivative creations not only further expand the influence of the ‘Baby Shark meme’, but also demonstrate its powerful cultural dissemination and creativity.

3.2 Business Impact

3.2.1 Related Products and Partnerships

The popularity of ‘Baby Shark’ has driven the development of a series of related products. The three international toy giants, Spin Master, Hasbro, and WowWee, have joined forces with the Baby Shark brand under Pinkfong to launch a series of themed toys. These toys cover multiple categories, including adorable plush toys, with their realistic shark images and soft materials being deeply loved by children; creative fingertip series toys, allowing children to experience unique fun through finger operation; and colorful Play-Doh series toys, where children can unleash their imagination and create various shark-related shapes with Play-Doh.

In addition to toys, Baby Shark’s influence has also extended to the children’s clothing field. Many brands have launched children’s clothing with cute shark family images, with a wide variety of styles, ranging from daily T-shirts, shorts to warm jackets. These clothes are not only full of childlike design, but also pay great attention to comfort and safety in material selection, meeting the needs of parents and children. In terms of book publishing, there are also related cloth books on the market. For example, the my first book Montessori early education cloth book brand has launched the pinkfong - baby shark book shark edition cloth book, authorized by the official PINKFONG. The cloth book is bright in color and rich in content. It cleverly combines animation and reality, allowing babies to manipulate hundreds of activity pieces, exercise their fine finger movements, and at the same time, children can follow the little shark and other marine creatures to play interactive games and learn interesting knowledge about marine creatures during the operation process.

4.2.2 Stock Price and Market Value Volatility

On June 2, 2020, Tesla CEO Elon Musk tweeted about ‘Baby Shark’, which resulted in a surge in the stock price of Samsung Publishing. On that day, the stock price of Samsung Publishing in Korea soared by more than 10% at one point, although it narrowed down to 6.29% at the close. This fluctuation fully demonstrates the significant impact of ‘Baby Shark’ on the stock price of related companies. As a major investor in ‘Baby Shark’, the substantial change in the stock price of Samsung Publishing reflects the market’s high recognition and expectations for the commercial value of ‘Baby Shark’.

4. Basic Information of BABYSHARK Token

4.1.1 Token Economics

Baby Shark is an idol beloved worldwide, swimming in the ocean of popular culture and into the hearts of millions. With over 1 billion fans and 15 billion views, Baby Shark is everywhere: from YouTube to TV, theme parks, and now entering the world of Web3.

Baby Shark is growing up! After conquering the ocean and becoming a global idol with its catchy melody, it is now ready to embark on a new adventure - diving into Web3 and meeting its emoji friends.

Because Web3 should be as simple as singing ‘doo doo doo doo’!

• Total Supply: 1,000,000,000
• Community: 85%
• Airdrop or Market: 15%
• Contract Address: 8nKP8Vc72pRZB6bhCy8D1UYf6ZjwYT859i6awyinpump

4.1.2 Token Basic Information and Market Performance (2025-1-15)

1. Market Cap: $30,653,266
2. Fully Diluted Market Cap: $36,090,284
3. Circulating Supply: 849,349,211
4. Maximum Supply: 1,000,000,000
5. Token market performance is as follows:

BABYSHARK token has been listed on the Gate.io spot trading area,Trade Now!

Conclusion

“Baby Shark” original song, with its simple melody, repetitive lyrics, and adorable shark family image, has spread explosively since its release in 2015, quickly spreading to multiple countries worldwide. It has become a global cultural phenomenon, spawning numerous derivative works. In terms of development trends, the “Baby Shark meme” will continue to be popular on social media and in the entertainment industry in the short term; in the long term, it has immense potential for cross-industry collaboration and brand expansion.