Looking ahead to 2025, Propy is fast-tracking its global strategy. The company has launched a new on-chain real estate loan product that enables buyers to secure instant loans using BTC as collateral, unlocking new scalability potential.

Author: Weilin, PANews

2024 marks a pivotal year for the tokenization of Real-World Assets (RWA) in the real estate sector, especially with the increasing convergence of Web3 technologies. As one of the front-runners in this field, Propy has made significant strides. Since the launch of PropyKeys on Base in March, Propy has successfully minted over 285,000 property addresses, pushing forward the digital transformation of real estate. The integration of Chainlink automation on BuiltOnBase for secure staking rewards is another key milestone, with more developments on the horizon.

Propy has also teamed up with Coinbase to provide a custodial service, offering safer and more efficient solutions for real estate transactions.

As Propy accelerates its global strategy into 2025, it has introduced an innovative on-chain real estate loan product. This allows buyers to secure immediate loans using BTC as collateral, unlocking scalability. This groundbreaking move removes obstacles to real estate ownership, allowing buyers to use USDC, ETH, or BTC to make property purchases, while also offering an instant 100% crypto-backed loan option. The new product streamlines real estate transactions, aligning with Propy’s original mission to simplify the process.

Building on these successes, Propy is actively seeking loan partners to expand the model of crypto-backed real estate loans. By collaborating with innovative lenders, Propy aims to create more opportunities for buyers and make real estate ownership more accessible, all enabled by blockchain technology.

2024 Report: PropyKeys Launch, Strategic Partnerships, and Key Additions to Leadership Team

In 2024, Propy achieved major milestones across various areas. In March, the company launched PropyKeys on Base, an innovative product that allows users to mint digital addresses and contracts for real-world properties. As of now, over 285,000 properties have been minted.

PropyKeys also introduced AI-generated landmark NFTs and a new staking mechanism, offering a gamified experience that enhances accessibility, security, and interactivity in homeownership.

Propy further enhanced its capabilities by deploying Chainlink Automation to distribute staking rewards. With Chainlink’s Automation integrated into PropyKeys, the technology allows developers to automate key on-chain functions either at set intervals or in response to external events. This decentralization and automation provide high reliability and performance, ensuring quick transaction identification and confirmation, even during times of network congestion.

In addition, Propy formed a strategic partnership with Parcl, a decentralized real estate derivatives protocol, to improve on-chain property analysis and valuations. By using Parcl’s API, Propy has enhanced its valuation and analytical tools for PropyKeys.

On the user experience front, Propy teamed up with Coinbase to offer third-party cryptocurrency custodial services. Buyers holding Bitcoin can securely deposit their funds with Propy’s certified custodial service for real estate transactions, and only convert them when the transaction is completed—avoiding unnecessary fees and taxes.

Propy also strengthened its leadership team by adding two key figures to its board: Dr. Michael Piwowar, former SEC commissioner and expert in financial regulation, and Michael Casey, Chief Content Officer at Coindesk and a blockchain pioneer.

Over the past year, Propy has been widely recognized in the industry. The company was mentioned in Messari’s blockchain report and participated in numerous high-profile events, including a panel at the EthCC conference where Vitalik Buterin discussed blockchain property rights. Propy’s CEO, Natalia Karayaneva, was also honored with the 2024 Inman Best Real Estate Technology “Entrepreneur” award.

Finally, Propy hosted the Propy Summit 2024, which was more than just a summit; it was a showcase of collaboration for the future. The event gathered blockchain and real estate leaders, including Senator Cynthia Lummis, Mayor Francis Suarez, Tim Draper, and Anthony Scaramucci, among others.

2025 Vision: Launch of RWA On-Chain Assets, DeFi Loans, and Global Expansion

In 2025, Propy will continue expanding its blockchain-based real estate solutions, having already rolled out its DeFi loan program in the first quarter.

Propy is ramping up its efforts to establish a stronger presence in the U.S. market, with plans to become a nationwide blockchain property and custodial services provider by the end of the year. By acquiring additional licenses and expanding its blockchain-based settlement services, Propy is on track to become the first fully licensed blockchain property and custodial provider in the U.S. According to IBISWorld, the U.S. property insurance market was worth $22.6 billion in 2023, and blockchain adoption in real estate is predicted to grow at a 64.8% compound annual growth rate (CAGR) through 2028, according to Debut Infotech. Propy is positioned to lead this new era, driving higher efficiency, transparency, and innovation in real estate.

For PRO token holders, the asset will benefit from dual support in both the U.S. real estate and crypto markets. With new policy proposals in the U.S., including the potential elimination of capital gains taxes on domestic crypto transactions, the U.S. could soon become a key hub for cryptocurrency. Currently, crypto investors face a 20% long-term capital gains tax or up to 37% in short-term capital gains tax, depending on holding period and income. According to Investing in the Web, 13.22% of Americans (around 44.96 million people) currently own crypto, and real estate is increasingly seen as a way to diversify crypto portfolios. If capital gains taxes are removed, the number of crypto-to-real estate transactions could rise significantly.

As the first blockchain-based real estate token in the U.S., the PRO token will push for greater crypto adoption in RWA transactions, encouraging investment in tokenized real estate and supporting the wider ecosystem.

Simultaneously, Propy is launching its global expansion plans and preparing to enter non-U.S. markets, with an announcement expected in Q1 2025. This expansion comes at a critical moment, particularly in regions like Asia and Latin America, where real estate fraud is a significant issue. For instance, in India, 66% of civil cases are related to real estate disputes, and about 40% of real estate documents in Indonesia are affected by fraud. Similarly, Argentina is grappling with long-standing property corruption and poor documentation, which undermine property rights and hinder economic development.

Through blockchain technology, Propy addresses the demand for trust, efficiency, and integrity in property governance. In countries with outdated systems and a lack of public trust, Propy’s technology offers a path to modernization and accountability, simplifying processes while safeguarding citizens’ rights. As nations strive to attract foreign investment, improve transparency, and align with global best practices, many are increasingly open to partnering with innovators like Propy.

On January 29, Propy introduced a new loan option allowing buyers to purchase Hawaiian apartments using crypto as collateral. The apartments, priced from 250,000 USDC, are on-chain RWA assets that allow for nearly instant transactions by paying with cryptocurrency, skipping the traditional 30-day process. If buyers wish to retain their crypto, they can use Bitcoin or Ethereum as collateral, with a 10% interest rate.

This is a two-year loan. If the value of the provided cryptocurrency falls by more than 50%, buyers must add margin; in the worst-case scenario, the crypto assets may be liquidated, and the property auctioned. However, if the crypto price doubles, buyers can easily repay the loan with the profit. Interest payments and the loan itself can be repaid with Bitcoin, Ethereum, or USDC. This offers an attractive option for buyers who wish to retain their crypto assets.

On February 2, Propy announced the successful sale of the first on-chain real estate asset in Hawaii—completed through multiple on-chain bids and finalized with the first Bitcoin-backed loan.

In addition, Propy has expanded its service offerings and is collaborating with real estate developers to provide comprehensive property and custodial solutions tailored to their residential projects.

In terms of community-building, Propy will also launch the “Web3 Property - Trailblazer Spotlight” series, showcasing industry innovation leaders. This weekly series will highlight pioneers who believe that on-chain property rights can change the world. From blockchain innovators and investors to tech thought leaders, the series will feature individuals driving transformation.

Looking back at 2024, Propy not only made breakthroughs in real estate tokenization but also helped the industry redefine asset ownership and value. In 2025, with the launch of RWA on-chain assets and the rollout of the DeFi loan program, Propy is poised to continue driving innovation and transformation in the global real estate market.

Disclaimer：

1. This article is reprinted from [Panewslab]. All copyrights belong to the original author [Weilin]. If there are objections to this reprint, please contact the Gate Learn team, and they will handle it promptly.
2. Liability Disclaimer: The views and opinions expressed in this article are solely those of the author and do not constitute any investment advice.
3. Translations of the article into other languages are done by the Gate Learn team. Unless mentioned, copying, distributing, or plagiarizing the translated articles is prohibited.