Hims And Hers Surges 40% On Deal To Sell Novo Nordisk Obesity Drugs

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Hims and Hers (HIMS) surged late Friday on a report that Novo Nordisk (NVO) will sell its obesity drugs via the online pharmacy following a legal fight.

The companies will announce their partnership as soon as Monday, Bloomberg reported late Friday, citing a source. Hims and Novo had a similar deal last year, but the Danish drug giant ended it after the telehealth firm refused to stop selling copycat weight-loss treatments.

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In February, Novo Nordisk sued Hims and Hers for selling a knockoff version of its new Wegovy weight-loss pill. Hims, which also faced heavy FDA pressure, quickly backed down.

However, it still sells injectable treatments with semaglutide, the active ingredient in Novo Nordisk’s Wegovy and Ozempic.

Novo already sells its weight-loss drugs via other telehealth firms such as Ro and WW International’s (WW) Weight Watchers.

Hims And Hers Stock

Hims stock shot up 39.8% to 22 in Friday night trading on the report. Shares are down 51.5% so far in 2026.

Novo stock climbed 2.1% late Friday. Shares are off 24.2% this year.

Eli Lilly (LLY) lost a fraction after hours. LLY stock has declined 7.85% in 2026. The active ingredient in Eli Lilly’s weight-loss drugs is tirzepatide.

WW International stock fell 2.1% in extended Friday action.

Please follow Ed Carson on X at @IBD_ECarson  for stock market updates and more.

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