Apple may launch three Ultra new products

LightningPacketLoss · 2026-03-11T03:49:30+00:00

Apple plans to launch three new Ultra-level products, including the approximately $2000 iPhone Ultra, the high-end AirPods Ultra, and the touch-supported MacBook Ultra, marking a major shift towards the high-end market.

LightningPacketLoss

2026-03-11 03:49:30

Abstract generation in progress

On March 9, Mark Gurman stated that Apple plans to launch at least three new Ultra-level devices this year. Although Apple’s current entry-level product lines—Apple Watch SE, the 11th generation iPad, and MacBook Neo—are well-established, the company is shifting towards a higher-end Ultra device segment with a more significant transformation.

Apple plans to release at least three such products this year: the iPhone Ultra, priced around $2,000, featuring a large internal screen and under-display sensors. This first foldable-screen iPhone will “make other models in the product line look dull.” The AirPods Ultra will be priced higher than the existing AirPods Pro, positioning at the top of the product line. The new AirPods will be equipped with computer vision cameras to provide visual intelligence data for Siri. The MacBook Ultra will feature a touch-supported OLED screen, with the overall price increasing by up to 20%. This new device will be positioned above the current M5 Pro and M5 Max versions of the MacBook Pro, rather than replacing them. (Sina Finance)

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