Article by: Alvis
Introduction: The 'Bitcoin Therapy' for a Dying Company
In March 2025, investors at the Tokyo Stock Exchange witnessed the most insane comeback in modern financial history: a hotel group on the brink of bankruptcy, went all in on Bitcoin, and its stock price surged by 4800% in 12 months. As of the time of writing, its market value has exceeded 141.4 billion yen (approximately 9.5 billion USD). The company, named Metaplanet, continued to purchase 162 Bitcoins on March 11th at an average price of $83,000, using a 'Bitcoin standard' financial strategy to tear open a crack in the dilemma of traditional corporate transformation.
When we zoom in, we will find that this is not only an isolated case of corporate self-rescue. Against the backdrop of Japan's economy being deeply mired in the 'lost 30 years' and the yen-dollar exchange rate hitting a 34-year low, the Metaplanet phenomenon reflects a more complex picture of the times.