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Nexo has become the official crypto partner of the Australian Open, signing a multi-year sponsorship agreement.
BlockBeats News, December 16 – Cryptocurrency asset platform Nexo announced a multi-year partnership with the Australian Tennis Association, officially becoming the official crypto partner of the Australian Open and the “Summer of Tennis” season. The partnership covers the main Australian Open tournament as well as events such as the United Cup, Adelaide International, Brisbane International, and Hobart International. According to the agreement, the Nexo brand will appear in the main venues’ on-court coaching areas through the “Nexo Coaches Pod” format. The 2026 Australian Open is scheduled to start on January 12 in Melbourne and is expected to attract hundreds of millions of viewers worldwide. Nexo stated that this partnership will help connect it with global tennis audiences and strengthen its brand transition from a “crypto lending platform” to a “digital asset wealth platform.” This year, Nexo has signed multiple sports cooperation agreements, including becoming the official digital wealth platform of DP World Tour and sponsoring the Acapulco Open and Mifel Tennis Open.