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Corporate BTC treasury moves are getting more interesting.
Four companies added BTC to their balance sheet this week:
• HIVE Digital → raised $100M, added BTC in reserves
• Mercari (Japan's largest secondhand marketplace) → bought 500 BTC for cross-border settlement
• Viking Holdings (cruise giant) → acquired $50M BTC to hedge FX risk
• Interactive Brokers → converted $100M of treasury cash into BTC
Viking's BTC purchase stands out from the others.
They operate a global cruise business that manages dozens of currencies, so BTC becomes a clean hedge against that currency exposure.
This is exactly the kind of adoption that moves the needle.
Public companies now hold 1.18M BTC across 195 entities.
The more companies use BTC operationally, the less correlated it becomes with crypto sentiment.
The space has been hoping for this type of move in the past, so it's unusual that this news is under the radar.