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Digital collectibles, everyone is probably familiar with them. Before 2021, domestic players called them NFTs; after 2021, domestic players called them digital collectibles.
Tracing back to March 2021, Beeple's digital artwork sold for $69 million at Christie's auction house, marking the first time the global market truly recognized the value of NFTs and turning this narrative into a new focus beyond crypto assets.
This wave quickly spread to China. Starting in the second half of 2021, major domestic companies began to test the waters: Tencent's "Huanhe" launched in August 2021, the digital collectible business under AntChain had already started promoting and gradually formed the "Jingtan" brand, and JD.com's "Lingxi" was launched at the end of 2021. Subsequently, in the first half of 2022, a large number of small and medium platforms flooded into the industry, further accelerating its expansion. According to industry data, as of February