TheCryptoIntern

i’m not smart.
i’m not clever.
and i’m not creative either.
i’m nothing more than the collective learnings from the smartest, cleverest and most creative marketers that i’ve worked with, listened to and studied.
so if you want to become the best marketer or smm, study, read and listen to the best.
the best thing you can do to improve and learn is to save what works, study why it works and apply it until it becomes instinct.

so basically, this company wants to hire a one (wo)man marketing team disguised as a "social media marketing executive"...

the best social media managers will cost you a lot of money, but cheaping out on your smm hire could be the most expensive mistake you make.

most brands aim wide and end up forgettable.
the ones that grow focus narrow, build meaning, and earn advocacy.
social media works best when depth comes before scale.

reach is down and engagement is worse so you may as well take advantage…
this is the best time to post the stuff you’ve been holding back because it felt too controversial or not worth the reach.
if it flops, nothing changes but if it lands, you could take off and be much better off.

now is a great time to get the attention of the “bigger” accounts
engagement is waaay down on twitter and most people on crypto aren’t getting the usual numbers they get, including the bigger accounts.
that means your interactions have a larger chance of getting attention.
so whilst it can feel demotivating seeing the lower engagement, this could be a great time to build valuable connections for when things turn.

people still massively underestimate how much work a social media manager does.

your best marketing ideas rarely come from trying harder.
they usually appear when you step away and give your brain room to wander. that's why you need to be more 'bored' and spend time away from actual work.
boredom isn’t wasted time, it’s where your ideas come to you.

market down so bad everyone’s talking about coding on claude…