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Welcome to the era of “publisher-exchanges,” where consumers exchange value directly via content platforms. The emerging trend removes all friction from the buying process, creating a more immersive UX, tightly coupling money and attention. This is the future of ecommerce.

In this article, we will delve into the market value of TON (The Open Network) and Toncoin (TON), explore its technical architecture, development potential, and challenges. By analyzing the current market price of Toncoin (TON), you will be able to better understand the investment prospects and potential of this high-performance blockchain project.