Against the backdrop of early SocialFi projects generally collapsing due to excessive financialization, the YALA project attempts to build a new narrative: it does not position itself as a simple "social + finance" hybrid, but focuses on solving deeper issues—how to effectively capture, measure, and reward the genuine value created by users through social and gaming behaviors.
According to Gate Market Data, as of February 5, 2026, YALA's market capitalization is approximately $1.96 million, with the price fluctuating around $0.007. Its core innovation lies in anchoring trust to the Bitcoin network, enhancing Bitcoin asset liquidity through cross-chain protocols, and building an ecosystem that integrates social interaction with gamified tasks on top of that.
Project Blueprint: How does YALA redefine the value logic of SocialFi?
YALA's positioning