"DMS"

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The article not only analyzes common misconceptions about KOL (Key Opinion Leader) marketing but also provides a detailed discussion on how to choose the right KOLs, establish long-term partnerships, and develop effective marketing strategies. Through specific case studies, the author reveals the real issues behind KOL marketing, such as data fabrication, short-term hype, and the blind investment of project parties.

The short-term incentive plan vote for Arbitrum has concluded, with native projects in the ecosystem gaining more support. This article provides an analysis and interpretation of the practical operation of this incentive plan vote. It expresses the hope that Arbitrum can iterate its voting process to reduce friction and mechanisms resembling Web2 politics.

Discussions around data ownership and privacy have intensified. Web3 data protocols like Vana, Ocean Protocol, and Masa are emerging, driving decentralized data sovereignty and enabling users to control and monetize their data, particularly in AI training and real-time data acquisition. These protocols offer new solutions for data trading and privacy protection, addressing the growing demand for high-quality data.

I recently gave a keynote at Solana Breakpoint with the goal to pack as much actionable information for crypto founders into the time I had as possible. It was pretty well received so figured I’d take some time to elaborate a bit and give people a quick place to find each piece of advice.

Social media use is often likened to indulging a sweet tooth, but for most startup founders, establishing a social presence is a critical task. These platforms are essential for researching audiences, fostering organic growth, building a brand, and effectively spreading messages. Starting from scratch involves setting clear goals, identifying the target audience, and measuring success.

Payment is a crucial aspect of the cryptocurrency ecosystem, with tens of thousands of crypto transactions occurring both on-chain and off-chain daily. A new cryptocurrency often appreciates in value due to its practical use in payments, making payments an important bridge between the Web2 and Web3 worlds. This article will take you through various business scenarios and projects within the Web3 payment industry.

This article introduces the new possibilities that web3 brings to the development of social networks, such as decentralized social protocols and cryptocurrency incentives. Protocols like Farcaster and Lens provide innovative experiences, address the cold-start problem of social networks, and attract a user base that is proficient in cryptocurrencies.

This article constructs a taxonomy to discuss how various lending protocols determine interest rates, i.e., the mechanism for calculating how much interest borrowers and lenders pay each other — pricing.

In the blockchain ecosystem, Maximal Extractable Value (MEV) has become a crucial area of research, encompassing not only technical implementation but also market behavior and economic benefits. With Ethereum's transition to proof-of-stake, the concept of MEV has undergone significant evolution. Validators have emerged as key players, not only able to control transaction ordering but also to optimize profits through various strategies.

Understanding these tactics is your first defense. Whether it’s enabling multi-factor authentication (MFA), verifying URLs or scrutinizing investment opportunities, taking proactive steps can safeguard your assets. This guide explores the strategies scammers use, red flags to watch out for and actionable tips to keep your digital investments safe from fraud.

Decentralized Social is a blockchain enabling decentralized social apps, prioritizing user privacy, ownership, and monetization without intermediaries

The article outlines the progress of Bitcoin ecosystem development and suggests that for the Bitcoin network to achieve functional upgrades and further success, L2 solutions are becoming increasingly important.

The research report on the development of the Bitcoin ecosystem provides a detailed introduction to the concept of Bitcoin layers and various functionalities to address scalability challenges. The report focuses on four major Bitcoin layers: Stacks, Lightning, RSK, and Liquid, each making unique contributions to the growth and scalability of the Bitcoin ecosystem. More L2 solutions may emerge in the future to meet the growing demand for applications. Bitcoin's role as a native asset and for transaction settlement has sparked discussions and opportunities to expand its use cases.

This article illustrates how we are now on the verge of another set of breakthrough applications—cryptocurrencies as the backbone of novel consumer experiences—powered by emerging infrastructure stacks.

I choose to view cryptocurrency as an mmo (Massively Multiplayer Online game) because it has all the characteristics of one. Health, levels, online friends, pvp, pve, a town square, an economy - everything. The only difference is that the "gold" is worth more than World of Warcraft gold. These are the origins of the currency metaverse.